How to Get More Out of Pinterest

Tall images get repined more! Why? Because they fill up more space in the news feed, which is why infographics, etc. do so much better than regular-sized pins.

Did you know that reddish/orange images get repined twice as often as blue images (which contrasts with Instagram, which tends to favor blue)?

Odd Pinterest fact: Images without faces get a higher repin; in fact, 23% higher than images with faces.

Pin descriptions: Unlike on Google Plus where you are encouraged to use lots of copy, Pinterest favors short and sweet – 100-200 characters work best there.

Pin consistently: You want to be found, right? Well Pinterest makes that pretty easy if you are consistently on the site. I recommend 5-10 pins a day and while many of these can be repins, keep in mind that 80% of the pins on Pinterest are in fact repins, so doing original content is very important, too.

Recycle the Old: Pinterest is really great in that you can easily reuse old content. You can repin pins from weeks and even months ago. It’s great to keep your content in front of new people, and Pinterest does have a ton of new subscribers every day, so keep that in mind!

 

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

Writers and Their Platforms

Platform. There, I said it. Are you covering your ears? It’s become a word no writer wants to hear these days. At this site I network with lots of writers and hear this from them: “My publisher wants me to blog, so….” Or “My agent told me I should start writing about this subject, so can I post here?”

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I hear lots of complaints about how busy writers are and how they don’t have time for social media. I get it. I was the same way once upon a time. A decade ago I published a little book of poetry just for me. I hadn’t planned on selling it. I’d never sent my poetry anywhere for consideration, so publishing the indie way was a new frontier.

But still, I marketed that book. And then a year later I took the profits from my sales of 1,000 books that first year (which I was totally amazed by – I mean, this was poetry after all) and published two more books the next year, another poetry book and a nonfiction book about relationships. And for the nonfiction book, I went all out with content marketing, although I didn’t realize that’s what it was at the time.

Slowly, by doing promotion and writing articles I was building a platform. It’s been a decade, and in looking back I can say that I built my writing career somewhat backward from everyone else. It started to promote a book and then the book helped bolster the career. But I do a lot of things backwards, so that shouldn’t surprise anyone.

(Read the rest of this post at the Thinking Thoughts blog.)