1. A bio is a must. A recent Harvard Business Review study showed that 82% of unsuccessful Twitter accounts have little or no bio information.

2. You should provide more than 3 links per 20 tweets and you should update more than once a day.

3. If you don’t provide links in your tweets, you should plan to post more often (studies suggest as much as six times a day). You should have no more than 15 updates a day.

4. Twitter names are becoming like URL’s were in the early years of the Internet. Make sure and grab all your branding and your name.

5. Don’t use underscores_ when you’re creating a user name. Not only does it look amateurish but a number of spammers have hacked into Twitter that way. You don’t want to look like a spammer.

6. Always engage and reply to the @reply responses on Twitter. Why? Well first off it’s important to engage your followers, but second, those @replies help with your Twitter ranking.

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com.

Image: sxc.hu.

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