Thursday, February 9th, 2012

Maximize Google Alerts

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Guest post by Penny C. Sansevieri

If you’re using Google Alerts to keep track of your mentions online, you might want to consider these tips. First, make sure that you’re using *all* keywords possible. By this I mean are you searching your book title(s), industry keywords, last name, website, and blog URL’s? If you’re not, you should be.

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Also, when inserting URL’s don’t use the www, just the address. So for example if I’m using www.amarketingexpert.com, my Google Alerts will use the following keywords: amarketingexpert.com.


Here are a few keyword tips to help you narrow your search:

* If you’re looking for a specific pairing of words, you can either use the + sign or quotes.

* To identify a single word only, use the + sign before the word. So for, let’s say Twitter, you would use +twitter in your search box.

Article source:
Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

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