Guest post by Penny C. Sansevieri

Despite what we may think about the power and flood of information coming at us from a multitude of different places, there is still something we all crave: consistency. We want it, need it, and value it. That’s why no matter what your platform, no matter how you disseminate the information, whether it’s through your blog, Twitter, or Facebook, the importance of consistency can’t be overstated.

Here’s the point: we have tons of stuff coming at us all day long, but let’s pretend for a minute that at 6 p.m. on the dot, you always turn on the evening news. Then, one day at 6 p.m. you turn on the TV to find that the programming has changed. They’re showing an old episode of Frasier. The next day, it’s changed again. Confusing, isn’t it? It’s really no different when you change your messaging and/or focus in your campaign. Here’s a tip: despite how busy we all are, we still want consistency. We want to know exactly what we’re getting, otherwise why waste our time?

Give your readers what they want, then give it to them in a consistent fashion. Stay on message, on focus and keep to your topic. In other words, if they’re expecting the evening news, don’t give them Frasier. Don’t surprise your reader, or your reader might surprise you by leaving.

Article source:
Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

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