Interview: Vikki Ross

Some of us are writers because, yeah, we like words! It’s one reason Vikki Ross became a copywriter. Vikki has worked with some very high-profile clients, so if you’re interested in a copywriting career (and even if you’re not) I know you’re going to enjoy this interview.

I love what you have on your Twitter bio: “I’m a Creative Copywriter. I like words. That’s why I write them.” That about sums it up! When did you first discover your love of words?

I started reading at a really young age and then tried writing my own books before I was 10. I wish I’d kept them actually. I remember scribbling stories during long car journeys or on family holidays. That was my hobby. At 16, I decided I wanted to be a journalist, which was when I started planning my future in writing.

How long have you been a copywriter? Who are some of the clients you’ve worked with?

I’ve been a Copywriter for over 10 years and have written for some big brand names such as The Body Shop, Virgin Media, Sony, Warner Bros, Fat Face, Soap & Glory, Pizza Express, Space NK, The Post Office and national press titles The Daily Mail, TV Times, What’s On TV, Bella, Best and Woman.

Share some of your writing goals. What are you working on now?

I’m working for Virgin Media at the moment, writing copy for Virgin Media Shorts. It’s their annual competition that was created to find the UK’s undiscovered film making talent. The winner will be awarded tonight at a big ceremony at the British Film Institute. I’ve written copy for the website and the event programme, posters – even the drinks menu!

I also write a blog: but it’s so neglected. I need to dedicate more time to it.

What’s the most interesting book you’ve ever read?

This is such a tough question. When I was traveling, I often read a book in a day! There’s been so many but not one stands out in my memory. The only one that springs to mind is the work of genius that my boyfriend and two of his friends created when they started work. They wrote a paragraph each via email and it’s so clever and amusing but he won’t send it to publishers.

Favorite authors?

I’m not fussy – I’ll read anything. I don’t have a favourite. If you get hooked on one author and then they stop writing, you’re just left feeling disappointed!

Book you’re currently reading?

Beauty Imagined: A History of the Global Beauty Business by Paul Morand. Then I’m throwing myself into the Stieg Larsson trilogy.

What do you like to do when you’re not writing?

I like reading but I’m always proof reading and there’s nothing more frustrating than seeing a typo in a published book or magazine! Other than that, I’m a big TV viewer and can always entertain myself searching the internet for my next traveling adventure.

Where can we learn more about you?

You can read my daily musings on Twitter. I’m also on Linked In and some of my work is at

Anything else you’d like to add?

Thanks for reading.

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