As an author, I’m always interested in how to promote my books. Years ago I read John Kremer‘s 1001 Ways to Market Your Books (1001 Ways to Market Your Books: For Authors and Publishers) and have since followed just about everything he has said and done since! His website is one of my favorites and I highly recommend that you give it a thorough perusal (as soon as you’re done reading what he has to say here, of course!)
Enjoy this interview.
I read your book, 1001 Ways to Market Your Books (1001 Ways to Market Your Books: For Authors and Publishers), years ago but still go back to it for ideas. It’s a valuable resource for writers. When did you first see a need in the market for this type of book?
I saw the need when people began asking me for ways to get the books out of their closets, basements, and garages. It start back in the early 1980s when I published a directory of book printers and helped authors save a lot of money printing their books. Their next question to me was simple: Now that I’ve printed the books, how do I sell them? Having worked with a friend who had a gift and toy company (I helped him open new markets: selling to catalogs, premium users, specialty git outlets), I knew something about selling into new markets. That’s how I came up with the first edition which, at the time, was called 101 Ways to Market Your Books.
Later, when people said I lied about the title, I changed the title to 1001 Ways to Market Your Books – a more truthful title.
You offer a wide range of services for authors. Can you share some information on the Ten Million Eyeballs Internet course and how it helps authors?
The 10 Million Eyeballs Internet marketing course is designed to help anyone with a book, product, service, website, or idea. The purpose is to show people how to get 10 million impressions for their goal over a two-year period.
In the course, I teach the four key ways to get millions and millions of impressions via the Internet. In short, the ways are:
1) Give content away.
2) Create joint ventures to reach more people.
3) Create viral videos that get attention (the three top ways to do that).
4) Create a viral website that gets attention.
The key is learning how to use these four techniques to get millions of eyeballs. For instance, you can give something away, but if no one sees the giveaway, no one gets it. No eyeballs. You have to go where the eyeballs are. I go into a lot of detail showing you how to find those eyeballs.
What’s the number one mistake authors make when trying to market their books?
Very easy. They give up too soon. They try a few things. Nothing seems to happen. And they quit.
The key to successful marketing is sticking around long enough for the results to come back to you. So patience and persistence are the key to marketing. Keep knocking until someone answers.
Most people give up way too early and lose the sale or lose the publicity or lose the connections.
What’s the most interesting book you’ve ever read?
My favorite is still probably Henry David Thoreau’s Walden. Still love it after all these years.
What do you like to do when you’re not writing, speaking, or consulting?
I do a ton of research. I love learning. I love organizing knowledge.
And I walk with my wife and dogs in the woods here on the mountain side above Taos, New Mexico.
Book you’re currently reading?
I am currently reading a number of books as part of my work in consulting with book authors on how to market their books.
As a hobby, I read mysteries and science fiction. Mysteries when I need a short fast read. Science fiction when I want to enter another world.
I also read 100 to 200 magazines every month. Research.
In your opinion, what’s the measure of a successful writer?
Sales. We write because we want to reach people with our ideas, our visions, and our knowledge. You can’t do that unless you make sales (or give your book away). Surprisingly, you have to do almost as much work to give your book away as to make a sale.
I do have three rules for a professional writer:
1. Never write anything until you’ve sold it (the definition, really, of a professional writer).
2. Always sell what you write more than once.
3. Write every day. And read every day.
Those three points are a great way for any author to measure how successful they are.
Where can we learn more about you?
Anything else you’d like to add?
Have fun. If you don’t enjoy what you are doing, do something else. If you don’t enjoy the marketing actions you are doing to sell your book, you will not do them well – and that means you really won’t make any sales.
If something really needs to be done and you don’t enjoy doing it, find someone else who does enjoy doing that and hire them.
Never settle for less than who you are. If you believe in yourself and what you have to offer, you’ll take the actions necessary to let people know your work.
Your job as a book promoter is very simple: Create fans. Word of mouth sells 80% of all books. Your job is to create enough avid fans that word of mouth takes over and continues to sell your book for years to come – with little additional effort on your part.
Books by John Kremer:
- 1001 Ways to Market Your Books (1001 Ways to Market Your Books: For Authors and Publishers)
- John Kremer’s Self-Publishing Hall of Fame
- and more! Visit John’s Amazon author page.