by Alison Silbert (If you’d like to guest post, check out our guidelines).

As a child, I wrote lots of stories in school and did loads of journaling in my teen years. In 2004, I received certification in technical writing at George Brown College.

Boost your Boost Your Revenues By Turning People Away: How to sell more to your ideal client online was born as a result of a desire to help a different demographic of people in the entrepreneurial world. Having run my online marketing business for six years before writing Boost your Revenues by Turning People Away, I had a sound foundational knowledge of the most common questions clients asked when starting to construct a website. I wrote the book with the style of a series of questions and answers so that readers could pick and choose topics to refer to and learn from as well as being able to read the book from cover to cover. Topics I included in the book’s chapters include: what questions to answer when writing content that speaks only to the website’s ideal reader (or what I term ‘Ideal visitor’); how to clarify the definition of your ideal client; how to make your website pre-qualify your ideal client; three simple ways to create your website (content management systems, templates, professional developers) and details of how to choose: a) what method suits you best, and b) which content management system, template or website development company to use. The final section outlines basic things you can do to ensure your website is seen by the right eyes.

In each section, there are links to various resources to get you started on that particular task (e.g. examples of popular content-management systems, etc.).

The book can help its readers: simplify the decision process of which mode to use to create a website, bypass the research stage of various companies, and write marketing copy that directs & convinces ideal clients to start the sales cycle from your website, and demystify the secrets behind SEO and website promotion, resulting in more ideal prospects seeing your website.

For more details about the book, visit http://idealvisitor.com/idealsite/book-2.

Additional resources for boosting revenues:

• Video Strategies To Help Sales: Improve Sales And Increase Revenue By Boosting Your Online Marketing Strategy With Business Videos That Increase Conversion Rates
• The Business Profit Injection: Boosting Your Revenue from Within
• Pocket Guide To Writing Profit-Boosting Sales Letters