Update: The article is now here on Working Writers! Check it out.
Twitter gets a bad rap, doesn’t it? People use it once or twice and don’t get it, so they claim it’s stupid. Others don’t even try, but just assume it doesn’t work.
Some of the negative perceptions I’ve heard are that it’s too time consuming (without knowing exactly how much time people really spend on it), or that it’s just too complicated. Twitter is different than other types of social media, but it isn’t hard to catch on to.