We’ve made it through a week of mistakes that writers make when it comes to virtual book tours. Aren’t you glad to be almost done with this? Today’s post is short and will help you tie the earlier lessons together.
Mistake #5: Expect Miracles
By now you’ve read all about the mistakes writers make when it comes to blog tours, and you’re probably feeling a bit cranky. Don’t worry, we’ve all made (at least one of) these mistakes but now that you now, you’ll do better. Right? The final one has to do with authors expectations when it comes to the success of their tour.
Blog Tours Are One Piece of the Marketing Puzzle
Basically, virtual tours are marketing for yourself and your book, and you cannot always draw a direct correlation between the effort you put in and the sales you get out. What I mean is, you can’t say “I sold X number of books as a result of my blog tour.” You might sell X number of books, and you might sell zero for the time being. But you never know what will happen with all those guest posts and links you created. The great part about a blog tour (unlike the live one) is that people can find you long after you’ve gone. So if they missed you the first time, they can always find you later on. Don’t look at the blog tour as a way to generate sales (even tho that’s what we all hope will happen), rather, look at it as a way to connect with readers. What you’re doing in a virtual tour is actually much more important than just doing “a book signing event.”
Keep the Buzz Going
Just because your blog tour ends, it doesn’t mean you can’t still promote the blog stops. Don’t hound people immediately afterward, but keep track of all those interviews and blog posts you created. Market them and mention them here and there as you go forward in promoting your book. This continued buzz will help build on the initial marketing boost you received when the blog tour first began.
Return the Favor
Too often I get authors who ask me for space on my blog and never return the favor. Chances are, someone who lets you on their blog probably has a book or two to promote as well. Reach out to people (perhaps after your tour) and ask what you can do for them. Never fall into this “what you can do for me” attitude, because you will turn off someone who might be a good source for you later on. As a blogger and author myself, I’m here to tell you that you’re not more important than them. We’re all important.