Guest post by Kirsty LaVier
If you’ve kept up with any of the latest marketing trends, you know that Facebook marketing is big – and only getting bigger. After all, how can you ignore a website that has more than 800 million users?
But just because you’ve created your own Facebook page doesn’t necessarily mean that it’s working. Here’s how you can tell if your Facebook page is a success – or a dud:
1. You’re making more money
This is what Facebook marketing boils down to – profits. If your Facebook marketing campaign is truly successful, you’ll see a boost in profits. How you see those extra profits, however, can vary. You might just notice little things – like more traffic to your website, an increase in email subscriptions, or an increase in phone calls to your store. At the end of the day, though, it’s all going to translate into more money!
If you really want a good way to keep track of Facebook-related income, add a shopping cart to your page or offer Facebook-only coupons.
2. You have quality fans
Having 50 highly-targeted Facebook fans is better than having 500 fans that aren’t part of your target audience. While you should always be looking for more fans, just having any ol’ fan isn’t good enough. If you want to make the most money off of your Facebook page, you need quality fans that have a legitimate need or desire for your products and services.
And, if that number of quality fans keeps increasing on a steady basis, that’s the best you can hope for!
3. People are always commenting and “liking” your posts
When people take the time to comment on what you’ve posted, that’s a great sign. Not only did they make it all the way through your status update, picture album, embedded video, or outside link – but they also thought enough of it to share their thoughts! Even if people just take a split second to click the “like” button, it means you’re making an impression on them.
Conversely, if you’re the only one who ever participates on your Facebook page, you’re doing something horribly wrong!
4. You update your page – but not too much
By updating your Facebook page on a regular basis, it shows that your business is anything but stagnant. However, that doesn’t mean that you need to add something new every few minutes. Even if you just update your Facebook page once a day, it shows people that they need to come back frequently and check out your new stuff. And, let’s face it – even the busiest businessperson can find time to do a daily update!
Kirsty LaVier is editor for AShop Reviews, and loves social media just a little bit too much for her own good.