As you can guess the Panda algorithm update done by Google has brought on a lot of changes into the world of online marketing as most businesses hinge on their search engine rankings. While some people may have been complaining about the update employing draconian methods just to get rid of a few bad apples, the truth is that it is all done with the intention of eliminating those who make use of black-hat techniques to raise their search engine rankings. There are certain tips you should follow when optimizing your website’s SEO after the Panda update if you don’t want your website to be affected by it.
The Concept of Quality Over Quantity
Before looking at the rules it is important to understand what the Panda update does exactly. Those who make use of black-hat techniques tend to have websites with hundreds, if not thousands of low-quality posts and backlinks. In some cases, they have been acquired through a purchase or some kind of exploit; for example, the backlinks could all be coming from shady websites which sell backlinks rather than promote what is truly interesting to them. These people are relying on quantity so they can skip over the quality barrier, and this is precisely what the Panda update was made to stop. In any case, here is a look at the promised tips.
Properly Going About SEO After The Panda Update – The Tips
To start things off, you will need to set your business model to be quality and not quantity-oriented. You want only high-quality backlinks coming in and out of your website, meaning the first thing you will need to do is go over all the URLs on your website and carefully inspect where they are pointing to. Only keep the most valuable links.
When it comes to building backlinks to your website, try to stick to high-quality trusted authority websites. While it is true that you cannot entirely control who puts a backlink to your website on their blog or whatnot, you can stay out of dubious schemes such as ones which offer you the chance to purchase hundreds and hundreds of backlinks.
Another very important aspect when doing SEO is having a clean website. By clean, I mean that it shouldn’t be riddled with spun, low-quality content, nor should it have duplicate, extraneous, low-value or unnecessary pieces of text or URLs. If Google sees that your website is filled to the brim with unnecessary things, your website may just get dubbed as untrustworthy and get de-indexed.
All in all, what you should understand is that Google is heading into a certain direction with all of their updates; they are attempting to bring the content to those using their engine based on relevance rather than anything else. Naturally, it is not easy and it will take a long time to perfect some kind of system. That being said, you should develop your website in a manner as natural as possible, always going for quality over quantity. With time, SEO itself will become less and less important with the quality of the content itself, and perhaps the value and quality of the backlinks being taken into account as well. Long story short, if you want your business to survive the long run with Google, make sure to develop it honestly and naturally with high-quality original content and backlinks.
Chris is a software engineer hailing from Toronto, Ontario, Canada. He has been managing networks for over ten years now and has recently dedicated much of his time to running Make A Website.com. When he does manage to find a free moment, James likes to spend his time painting, playing chess, and occasionally camping.