The news that the big G has taken its Places service into Google+ and branded it as the new Google Local has been widely covered throughout the Internet in the past year. However, for all the hype that it generated, the new service has not yet made a huge impact on the search engine rankings of some businesses.
So how do you pimp out your Google Local page to maximize your chances of getting a better ranking in local search results?
Here are some helpful tips that you may want to apply to your Google Local Strategy:
1. Sign up and claim your business listing as soon as possible
Your Google Local business page will be useless until you have claimed it. Unclaimed listings can be damaging to your business, but claiming it will grant you absolute control on the kind of information that goes into your Google Local business page, thus giving a tremendous advantage over your competitors in the same locality. This will also let you respond to reviews and gain new insights from your customers.
2. Complete your Google Local page information
Don’t just add your info, but make it 100 percent complete. Claiming the listing as your own is one thing, but completing the information regarding your business is a whole different story. While you’re at it, you should also ensure the consistency of the local information you provide. If you are consistent in providing all the information that the Google service elicits, then the search engine juggernaught will repay your efforts by improving the visibility of your listing in pertinent searching queries.
3. Push your Google Local listing
Once you’re through with adding your business information, it’s time to share and push your page to different websites throughout the internet. Let your network of followers and fans know about your new listing and encourage them to add you and spread the love to their friends as well. It’s also a good idea to include a Google Local link or widget in your Facebook page, Linkedin page, Twitter page, email signature, business card, company website, and other online presences.
4. Maintain Optimization Efforts
Your Google Local page will turn up in all relevant search result in the area. For this reason, it’s best to keep optimizing. Content creation, keyword analysis, link building, and other SEO practices go miles in helping you push your offered service, product, and your brand throughout the web, especially through searches in Google, Yahoo, and Bing.
5. Create Valuable, Buzz-Worthy Offers
Creating buzz-worthy offers such as discounts, giveaways, and exclusives to make some noise. Presenting special and valuable offers like these are very appealing to customers, who in turn will choose your products, services, and your business over than your competitors.
With the above-mentioned tips, it’s best to use your Google Local page as a gateway for interaction with your audience, and not just a mere tool for listing your business on the World Wide Web.
James works for make-a-web-site.com and writes on topics of Google Local, Geomarketing, Search Engine Optimization, and Website Development. Learn more about dominating the Google Local listings and relevant topics by visiting his website.