Guest post by Samantha Wideman
Blogging is a great way for people to get their thoughts out there, relax and de-stress, and build upon your name and brand with writing pieces for future career endeavors. However, there is more to running a blog than just writing – it’s also important to build an audience via social media, creating relevant and engaging content, use mixed media, and more.
Before you get started on your blog, you should pinpoint exactly what you want your blog to be about. It needs to remain consistant in order to keep visitors coming back – take a look at a few business blogs by business gurus, Barry LaBov and Craig Newmark or some fashion/lifestyle ones by Carly Heitlinger and Sarah Vickers – whatever topic catches your interest! Navigate their blog a bit to get a feel for the industry.
Below are 5 tips on creating a successful blog post:
- Write an engaging title
This is the first thing your reader will see, so make it something that will make them want to read more. A great title will captivate your reader’s attention and will sum up your blog post in a few words.
- Know your audience
Think about who is most interested in reading your content. From there, you can develop a voice and figure out how you want to talk to your readers – casually, humorously, or professionally… it all depends on your topic and who is reading your blog. Determine what kind of level you should be writing at once you know your audience.
- Create easy-to-read copy
People like to skim blog posts before they read them, so it’s important to make your blog post look appealing and easy to read. Long paragraphs may turn readers off to your posts while lists and sub-headings make your blog easier to read. Keep your blog posts around 200-300 words to keep your reader interested, like Barry LaBov does in his business blog.
- Use various forms of media
Photos and videos are also a great way to capture your reader’s attention and gives them a break from reading. Mixed media also holds excellent SEO value and can be shared easily via social media.
In order to get the word out about your name, brand, or your writing in general, it’s important to share your blog via social media and interact with others who share the same interests. Twitter and Facebook are the best tools to connect with others, while other social networking sites such as Pinterest also hold great SEO value.
Blogging can be a very rewarding outlet to get your thoughts out and a powerful tool to help increase awareness on a topic or brand. By creating engaging content, establishing an audience, and getting the word out via social media, you can make your mark with a successful blog.
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Samantha Wideman is part of a team of writers and specializes in writing about current news events.