Borrowing Design Elements From the Web’s Most Successful Websites

Guest post by Vadim Kirichenko

One of the rare non-Apple laptops seen in an otherwise cool park full of cool people

If you’re building or commissioning a new website for your business then no doubt you will want it to be as successful as possible, and you probably have lofty ambitions for where it could one day lead. No one builds a website hoping that it won’t get read by anyone, or not caring whether it lives or dies, but how do you go about ensuring that your next website will be the hit you hope it will be?


Well while there’s no such thing as a guaranteed hit on the web (or in business in general), there are certainly many things you can do to improve your site’s chances of success and there are plenty of examples of successful sites on the web that can help to inspire you in this regard. Here we will look at some of the best features from the most successful websites on the net and how you can learn from them.

Facebook

facebook

When it comes to design one of the best elements of Facebook is its sheer simplicity. Internet legend has it that the blue and white colour scheme of Facebook originally came about because of Mark Zuckerberg’s colour blindness, but whether or not this is true it has benefited the site greatly by keeping everything clear and simple rather than overcrowded. The moral of the story here? Sometimes less is more.

Google

Google logo render - Mark Knol

If there’s one site that’s as successful as Facebook it’s surely Google, so what can we learn from the big G? Well again Google uses a very simple and minimal design that is markedly different from the info-packed approach that Yahoo! has always used. What makes Google stand out in particular though is its use of white space, which helps to focus attention while also being very artistic. Recognise the value of empty sections and implement them in your site to make the busy patches all the more impressive.

Twitter

Twitter Bird Sketch

Twitter is another site that is very popular and that once again uses smart design elements to help achieve this success. In particular Twitter is smart in its use of light blue – which is a colour known to have an unconscious ‘calming’ effect on visitors thus helping them want to stay longer. Think about how the elements on your site effect the psychology of your reader base, and make sure that this is working in your favour rather than against you.

IGN

IGN is my favourite website for film and game news and it’s a great place for getting breaking news in those niches. One of the things that makes it so good for this is the magazine-style layout which puts all the newest stories at the top with enticing images and which combines this with smart categorisation and customisation so that you can always find what you want. Think about how you are going to connect your visitors with the content and services that they came for and make sure it’s as easy and intuitive as possible for them to do this.

Steve Pavlina

Steve Pavlina is a highly successful self-improvement guru on the web whose site has made him a small fortune. Part of this success is down to the way the site always suggests more pages and posts that you might be interested in when you come to the end of the one you’re reading. This is highly effective in retaining visitors and means that it becomes almost addicting. Think about how you can use your site design to keep your visitors on your page longer, and about the route they’ll take through your pages.

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Vadim Kirichenko is a successful entrepreneur and an excellent website designer. He enjoys working on challenging and complex things. He says to be successful in today’s competitive business world, it is imperative that you have a good web page design.

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