Eight Simple Tips For Getting More Email Subscribers

Guest post

Turning first time readers into long time subscribers is arguably one of the cornerstones of running a successful blog.

Every time, somebody signs up to receive your newsletter, they are giving you two things; the chance to bring them back to your blog in the future and the chance to potentially earn a commission from recommending a product or two.

What do these two things have in common? They can both lead to you making significantly more money from your blog. Unfortunately, while the benefits of email subscribers are obvious, how you can go about getting them is sometimes a little less so.

Here are eight simple tips for getting more email subscribers for your blog.

Offer a Free Gift

The first step towards building a healthy list of subscribers is to simply come up with some kind of free gift. Bribery might be a cheap tactic but it also happens to be one of the most effective ways of getting people to sign up to a newsletter. Your free gift doesn’t need to be anything special, even a five page informational product can work wonders.

Offer Exclusive Content

Another, equally effective, form of bribery is subscriber exclusive content. Craft a killer piece of content, write an introduction that illustrates its killer nature and then make visitors to your blog subscribe in order to read it. While exclusive content is certainly an effective technique, it’s important to note that visitors to your blog aren’t going to like it. Therefore, use it sparingly.

Use a Well Designed Pop Up

Speaking of things that visitors to your blog aren’t going to like, nothing is capable of boosting subscriber numbers quite like a well designed pop up. Here are a few tips for designing one that’s as user friendly as possible.

It should appear no more than once for every unique visitor.

It shouldn’t pop up until the visitor has been on your blog for at least 30 seconds.

It shouldn’t cover the entire screen and it should be easy to close.

Only Ask One Question

One of the most common mistakes that bloggers make when asking people to sign up for their newsletter is asking too many questions. You should be aiming to make signing up for your newsletter as straightforward as possible. This means only asking for one thing, email addresses. Avoid the temptation to ask for anything else. Anything that you gain in terms of additional information, you will lose in a lower conversion rate.

Advertise Properly

One of the most common causes of woefully low subscriber numbers is simply poor advertising. Ideally, your newsletter should be one of the first things that visitors to your blog see. Your sign up box should therefore be located to the right of your homepage, immediately below the fold. A quick sign up request at the end of each post can also prove highly effective.

Convert Social Media Followers

If you’ve managed to amass a healthy following on social media, there’s no reason why you can’t convert some of those followers into subscribers. Every now and then, simply send out a brief request that includes a description of your newsletter, the free gift that comes with it and of course, a link to the sign up page.

Be Clear About Your Intentions

Don’t underestimate just how weary the average internet user is about giving their email address to random websites. A clear description of your privacy policy is therefore a vital ingredient of an effective sign up page. Clearly state that you don’t sell email addresses, that opting out is a one click process and that you will never contact your subscribers with anything other than the newsletter that you’ve described.

Look the Part

Finally, there’s the small matter of your blogs appearance, what kind of first impression is it making? Unfortunately, if your blog doesn’t look the part, you’re always going to struggle to find subscribers. If you get the feeling that your blog is a little lacking in the aesthetics department, a premium theme is therefore well worth investing in. It’s also worth noting that flashing advertisements aren’t exactly known for attracting subscribers either.

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Todd Ramos, the author of this post, is an independent SEO expert and the owner of the website www.toddseoguy.com. He is very experienced in SEO and often offers advice about its techniques to readers through blogs.

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