LinkedIn continues to grow in popularity among those in business who understand the importance of networking. Business networking allows for true professionals to build a network where they can find new business opportunities, new career paths and even sales opportunities. Various reasons exist to use LinkedIn; however, it is only when you set up your account in the right manner that you can truly harness the power of the wide user base that frequents the site for business connections and dealings. This alone is why making sure your profile is complete is a top priority if you really want to see results via LinkedIn networking.
Experience and Work History
The profile focuses attention on your current and past employment; this is to show your evolution throughout time in terms of your career. It also helps old colleagues find you on LinkedIn and other business associates of the past reconnect with you. You want this portion of the profile to really place focus on those routine and extra functions you performed for each position listed so those viewing your profile can see the depth and breadth of your experience.
Duties and Skill Sets
The duties and skills you list on your profile are found in two areas. One is under each position listed and the other is in an optional area you can add to your profile to highlight very niche and specialized skills. This helps set your profile apart from the rest and assists others who are searching for those with the skills that you have and have confidence in showcasing.
Listing your education is important for two reasons. The first is that it shows potential employers where your degree came from and also what area of expertise you have studied. The other reason this section of the profile is important as it helps others who you have gone to school with locate you much easier and thus assists in building your network of connections.
Awards and Recognition
The section that allows for awards, achievements and other forms of recognition is imperative to showcasing those times when you have been recognized as being a leader or top in your field. It is important to list those monthly, annual or even once in a lifetime awards you have received as they help to further paint a total picture of who you are and that is what helps draw people in even more to you.
A Summary That Says It All
The Summary section appears right at the top of your profile. This is the place where you can condense and combine everything else listed in your profile to give a great overview of who you are, what you do and what you have done. This should be viewed as a cover letter of sorts where you get the chance to promote yourself to those viewing your profile.
The idea behind having a truly complete LinkedIn profile is that it acts as your own personal business networking page that is viewed by many people. You need to keep in mind that even when you are not connected with someone, if they have a professional or corporate account they can read through your profile and thus you want to impress everyone who clicks on your name and reads all about you.
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Today’s guest post was provided by T. Beasley, blogger for Career Relay. He was born and raised in Orlando, Florida and is proud to be one of the few remaining true Floridians.