Are Manual Links Better Than Organic Ones?

You know that link building is one of the most important aspects of search engine optimization (SEO), but do you know which links are better than others?  Understanding that some links have higher value than others do, and knowing the impact each can have on your sites’ search results, will go a long way to helping you have an excellent campaign.

Depending whom you ask, you will have heard various opinions on link building. What are they?

  • Manual link building should be avoided as Google can identify them easily and could give you a spam penalty
  • Earning organic links doesn’t add much value, as you have no control over the anchor text
  • A variety of links is best, as you have control over some anchor text and the location of some links, and can also build no follow links

Those ideas are all clear. The path you take could have a direct impact on whether you surge to page one of the rankings over time or remain beached on the pages no one ever visits.

Who has the best idea?

Manual Link Building

Make no mistake; manual link building is hard work. Those who don’t want to put in the hard yards of SEO will look at this and the ‘spam risk,’ and immediately shun manual link building.

However, if you do it correctly, the benefits are enormous.

  • You get to research the sites where you want to have a link, meaning you can always ensure your name features on high-traffic, high-value sites that will put your name in lights
  • You can choose the keyword anchor text that you use, allowing you to rank for the words you want to, rather than what someone else has used to link to you
  • A link might be part of a guest blog post or some other content, giving you the opportunity to attract more customers with what you write as well as enjoy the SEO boost from the link

Hard work, but it is a task that is definitely worth it. What should you avoid when manual link building?

  • Do not use the same anchor text repeatedly. This doesn’t look natural and will bring you a spam penalty
  • Targeting quantity over quality

Natural Links

If you can get many natural links because people want to link to your quality content, that is obviously a positive. Despite this, there can be some pitfalls to organic links.

  • Your rating can be damaged if your link is featured on a spam site without your knowledge
  • You don’t know the context in which a site is using a link. You might have a link but the site could be carrying a negative review of you – which is more important?

Where possible, always analyse all of your inbound links with the best SEO tools at your disposal, and try to deal with any that you don’t want.

The Way Forward

For the best search results, a combination of manual and organic links is the ideal solution. The trick is to search out high-quality sites where you can post your links, and producing high quality content, using a variety of anchor text, to make all of your links appear as natural as possible.

Featured images: License: Image author owned 

David is an SEO enthusiast passionate about link building, and is aiming to educate everyone within the industry of the benefits manual link building can achieve, if approached and put into action correctly.

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1 Comment on "Are Manual Links Better Than Organic Ones?"

  1. A combination would not be that bad. I guess it really depends on how you are handling your keywords in building links. Some people have problems with it and end up having problems.

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