Have you ever started a brand new blog? If you have, you know that those beginning days are really exciting. But before you go all out in getting the word out about your new blog, you’d be wise to do a soft launch.
Save the Marketing for When Your Blog Is Fully Grown
What’s happens when people start up a new blog (and believe me, I’ve started one or ten in my day) is that you create a Facebook page, tweet out your first couple of posts, tell everyone to like your Facebook page, announce your new blog to your friends, and they come and visit your blog and then see one or two posts.
And that’s it.
They’ll probably never come back again.
The trouble is, you got everyone excited about your new blog but it was still in its infancy yet and wasn’t a fully grown blog. You need to allow it time to mature before you announce it.
By doing a soft launch, you write a bunch of posts and take time to slowly build a following naturally. No tweeting. No Facebook posts. Not yet.
When you’ve got enough posts to hold someone’s attention, then you can promote like crazy.
Benefits of a Soft Blog Launch
A soft launch can:
- Help you develop a voice for your blog
- Secure any regular guest posters or co-writers
- Test out the placement and appropriateness of ads
- Build enough content to hold readers interest for more than just one page
- Test things like Networked Blogs or other automated services
- Determine if your blog has some search engine juice
A soft launch really just works out the kinks before you unwrap your blog to the public. Obviously, since a blog is public, some people will see your stuff, and that’s okay. In fact, it’s good. But you’ll be saving the big marketing efforts for when your blog has matured.
How Long Should the Soft Launch Be?
Your soft launch should last just long enough for you to get your bearings. You should feel 100% positive that the blog you’re starting is exactly what you want. Lengths vary depending on the blog and owner. Some of my blogs, especially Her Geek Life, took a year before I officially launched them. Others were no-brainers. I knew what I wanted to say and how I wanted to say it from day one. (That’s kind of how this blog started.)
You’ll know when it’s time for the hard launch when you feel confident in your blog and your mindset goes from “I’m starting a blog on…” to “I have a blog on…” When you feel it’s a steady blog, then go go go on the marketing front.