One of the things I haven’t always been good about is reinvesting in my freelance writing business. What I mean is, I’m really frugal. To the point where I hardly spend money on anything, let alone my business. (Being frugal helps when you’re a freelancer and your income is a bit up and down, by the way.)
But there comes a time when you really do need to reinvest in your business and yourself. Here are some things I’ve invested in that have been worthwhile.
Does it seem weird to advertise your business or writing? It did to me at first. But advertising a book or service can really help you get people to your site. The key is to find the right types of advertising for your book or brand.
Years ago I invested in a P.O. Box and I’ve never regretted it. It’s nice to see a fan letter or two in there occasionally, but it also brings me comfort that I can give someone an address without apprehension. Also, I think it looks more professional.
This is a new one for me. I’m a shy, dorky writer so networking at a conference wasn’t always top on my list. But people naturally like to network with other folks they can put a name and face and laugh to. In other words, they like meeting you so they can get a feel for who you are. You still have to wow an editor or agent with your writing, but if you can exchange a few words at a conference it can really help your business.
This is another area where I haven’t always been willing to spend the money, but I’ve found over the years that writers need to do updates to their computers, phones, scanners, etc. Planned obsolescence means that if you fall behind in updating things, you’ll end up spending more money when things don’t work properly. The thing is, equipment is not made to last forever anymore, and we need to do our best to stay ahead of it.
I learned the hard way several years ago that I needed to regularly backup my files. About eight years ago I turned on my computer and –poof— nothing. All my files… all my pictures… I panicked.
Luckily, a computer guy I called was able to restore everything, but from that point on I made sure to purchase backup equipment. It has saved me more than once.
Marketing in this case is different than advertising. It’s things like business cards, pens, bookmarks, note cards… get these things done professionally so you can impress someone the very first time you meet them.