The about page on your blog might be great, or it might need a ton of work. About pages will typically get left by the wayside and ignored for long periods of time, mainly because we just don’t think about them.
They’re kind of meant to work on their own, and don’t strike us as a very active part of our blog’s functionality.
Though we need to keep in mind that people are looking at it. In fact, those who are serious about getting in touch with you will always go there to find your contact information, therefore it’s important to keep it updated with relevant and current information.
But what else can we do with our about page to keep it up to date?
Here are a few things that we should probably check up on at least every few months.
1. Updating the look and design —
The about page will take on the design of the rest of the website, but within the content of the page itself, you do have some creative sway. Check and make sure the following design rules are being adhered to:
- Images and color are enhancing the pages appeal as opposed to distracting from it —
- Font size is uniform —
- Your photo is current and artistically in sync with the rest of your site —
2. Updating the structure —
By “structure” I’m referring to the way that you’ve arranged and stacked the information together on your about page. The page itself shouldn’t be too wordy, and the blocks of text that you do have should stack on one another neatly, while presenting a pleasing and appealing reading experience.
Also, make sure that your contact information is easily distinguishable from other bodies of text on the page. Most of the time, people will glance around and go straight for that information.
3. Information: Making sure it’s correct and current —
One of your more obvious tactics will be to make sure that the information on your page is current and correct. You’d be surprised how easy it is to overlook information changes that you thought were already being reflected.
If your about page isn’t too lengthy, this probably won’t be much of a problem, and will simply be a matter of doing a quick proof read.
4. Making sure your message isn’t outdated —
Your about page should showcase your information, but it should also put forth a message about you and your blog. It doesn’t have to (and shouldn’t) be long winded. You just need to be certain that you’re quickly and succinctly telling visitors what your blog is about and what your mission is as the blogger.
Read through and see if you can improve your message in one of the following areas:
- Succinctness or Readability —
- Message clarity —
It might take a quick re-write, but it’s worth the effort to make sure that your brand and mission statement are being adequately communicated.
Checking up on a Regular Basis
There’s no written rules or recommendations, but a good pattern to follow would be to at least check up on your about page every two to three months.
Even if you don’t end up making changes, you’ll be able to keep a more familiar picture of what’s actually on the page so that when the time does come to make changes, you’ll know right away that it needs to be done.
Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States.