Tips For Jingle Writing

Great jingle writing is both a science and an art. In order to be effective, a good jingle must be catchy, communicate the desired message, and create interest in the product, service, or company it describes.

By combining humor, information, and psychology jingle writers must capture our attention in short, easy to understand snippets and instantly turn that attention into desire. As anyone who has used Twitter can attest, it can be hard to communicate effectively and enticingly in a limited number of words or characters.

While the market for jingle writing has shrunk considerably in the past five years there are still plenty of opportunities out there for talented writers. Here are a few tips for writing great jingles that will help you get noticed:

  1. Listen to Everything: Good jingles are not written in a vacuum. Pay attention to commercials, music used on television shows, and youth oriented channels to get an idea of the type of music that is being used.
  2. Ask Lots of Questions: When you are working with a client be sure to ask plenty of questions about the product or service they are selling as well as their business and the vibe they want to create. The more questions you ask, the more information you will have to work with while creating your masterpiece.
  3. Recreate a Vibe: Oftentimes a client will mention a specific song or artist that they want their jingle to emulate. Be careful not to copy too closely as you may leave yourself open to litigation. Instead of trying to recreate the exact song, establish the vibe of the piece and seek to create a similar one. Copy some of the attributes that give the desired mood and use them to create your own content.
  4. Play to Your Strengths: Every artist has one or two things in particular that they really enjoy and are particularly good at: play to these strengths where possible but don’t force it if another approach is better suited to a certain project.
  5. Try New Things: Sometimes your favourite style will simply not be appropriate for a particular client. Don’t be afraid to try something new: your portfolio will be improved by a bit of variety and you will demonstrate your ability to adapt. This will earn you more recommendations and potential client connections.
  6. Know Your Product: Spend some time really getting to know the product you are selling. If it is not something you have any knowledge or interest in, ask a friend or family member who better suits the market what they think of it. Use them as a sounding board for ideas about how to create your client’s desired vibe. Gaining a better understanding of what you are selling and who you are selling it to will be extremely helpful in figuring out how to make it appealing.
  7. Use Literary Devices: Clever use of language is a great way to make sure your jingle is remembered and shared by those who hear it. Make good use of literary techniques such as assonance, alliteration, power words, rhyming, onomatopoeia, hyperbole, similes, metaphors, and homonyms. It is always a great idea to employ puns which have nearly universal appeal.
Featured images:
  •  License: Royalty Free or iStock source: http://www.shutterstock.com/
  •  License: Royalty Free or iStock source: http://www.shutterstock.com/

James Deshields is a freelance jingle writer who is very passionate in his work. He loves creativity and experiment new styles in his work to be unique. You can reach him at Twitter

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