With the rise of social media in the past decade, it is no surprise that networks such as Facebook play a key role in advertising and marketing today. There are more than 1.26 billion users who are active on Facebook as of 2013, making it the leading online social networking community ever.
According to statistics in June of 2013, each Facebook user spends about 8.3 hours a month logged in to their Facebook account, with more than 20 billion minutes in the collective amount of time found spend by individual users who have Facebook accounts.
More than 67% of all American Internet users across all age groups are currently using Facebook, with more than 82% of Internet users in the UK putting Facebook to use each day. The biggest age group and demographic within the US using Facebook includes 18 to 29-year olds, with 83% of all of this age group actively using Facebook regularly.
Top Check-Ins Throughout the US
Facebook tracks information of all users ranging from messages and status updates to check-ins. Some of the top 10 American locations that were checked-into throughout 2013 included Disneyland & Disney California Adventure, Times Square, Epcot, Dodger Stadium & AT&T Park in San Francisco, CA. Additionally, the Rangers Ballpark, Universal Studios, Fenway Park, MGM Grand Hotel & Casino and the Houston Livestock Show & Rodeo were also some of the most checked-in locations throughout the US in 2013 alone.
Top Check-Ins Worldwide
The more check-ins throughout the world included Disneyland Paris in France, Hong Kong Disneyland, Tokyo Disneyland and Disneyland out of Anaheim, California.
So Why Does Facebook Data Matter to Marketing Professionals?
Marketing professionals who work closely with Facebook demographics and statistics are capable of gaining insight into the latest trends in any market, industry or age group. When you have a business or brand you want to promote with the use of Facebook, having an understanding of the hottest topics and ways to reach your audience can help to stand out while also increasing your company’s overall credibility and reputation. Creating ad campaigns that are successful on Facebook is possible by understanding the current trends that are happening in the US and globally at all times.
Source: Top Marketing Schools Guide