Adding multimedia files to your website can be a great way to increase engagement and break up a ton of copy. Multimedia can come in the form of images, audio files and even videos, and you can opt to place any types of these files anywhere on your site.
You can use them to add information about your company, products or services, or you can use them to get your audience to take an action or to simply entertain them in some way.
Multimedia can be a great addition to your website, and it can actually benefit your site in multiple ways. If you want to make the most out of your multimedia files, you need to consider implementing the following tips.
1. Ensure quality.
In order for your multimedia files to have a positive impact on your audience, you need to make sure that all files are made with the utmost quality. Images need to look great and not be pixilated. Audio files need to sound great without any static or background noise. Videos need to look great without any sound or visual impairments. When you provide your audience with quality multimedia files, they will do more for your website. Plus, it’s also a good idea to ensure that your multimedia files look great on all types of devices, not just computers.
2. Add descriptions and tags.
When placing multimedia files on your website, it’s important that you add descriptions and tags to each and every one. The search engines crawl through these descriptions and tags to determine how to best rank your files, so adding relevant keywords to your descriptions and tags will help improve your website’s SEO.
3. Make them sharable.
If you are providing audio and video files on your website, you should make sure they are sharable. Oftentimes when an individual sees a video or hears an audio file they enjoy, they’ll want to share it with other people through email or social media. By making your multimedia files easy to share, you will allow your multimedia files to go viral, and this will increase website traffic and generate more interest in your page.
4. Put them where your audience will see them.
Burying your multimedia files on a web page that doesn’t see much traffic is a waste of time. If you’re going to place multimedia files on your website, make sure they can be seen by your audience. Place them on your home page, or determine which page of your site gets the most traffic and place the files on that page. If you’re going to take the time and spend the money to create these files, you want your audience to see them.
5. Be creative.
Have you ever visited a website and noticed that the images they used were the same as another website you visited? That’s because these websites are using stock images, and while they’re easier (and relatively cheaper) to add to a website, they make your site look cheap. If you’re going to place multimedia files on your website, make sure you use your own creative multimedia files. Avoid using stock images and instead hire a photographer to capture real pictures you can use. This will make your website’s images stand out from others.
6. Add a call to action.
Your multimedia file should serve a purpose on your website, not just be there for your audience to look at or listen to. Placing a call to action at the end of your multimedia files will help your audience know what steps you want them to take next. For example, if you’re showing a video of how to use one of your products, create a call to action that directs them to the web page where they can buy the product. Doing this will give your multimedia file a purpose and help produce results.
7. Add captions.
If you have a video on your website, it’s a good idea to consider adding captions to your videos. Captioning can add value to your videos in two main ways. First, it can be useful to individuals who may have hearing impairments or have trouble with spoken English, thus making your site more user friendly. Second, it’s a great way to improve your SEO. Search engines cannot crawl through the content on your video file, but they can crawl through the captions. This means that any keywords used in the captions can help the search engines learn how to best rank your website.
Guest Author: Lizzie Lau is a freelance writer and online marketing consultant with SEOMap.com. Lizzie combines personal opinions and research to create appealing and informative articles on various topics.