How One Article Can Turn Into One Hot Information Product That Brings in 6 or 7 Figures a Year

By William Ballard (Author of the Rule of 5 for Writers)

I’ve recently completed my Bachelor’s degree in Business Management and wrote an exclusive article for Wealthy Web Writer (an American Writers & Artist, Inc. Company) entitled, “The 4 Parts of a Successful Web-Writing Business”. In that article, I highlighted 4 departments of successful traditional businesses, of which I learned during my university studies, and how they applied to running a web-writing business.

I am sharing this with you guys because I find it to be vital information for you to know and understand if you really want to run and operate a successful writing business. If you are really wanting to make writing your full-time occupation, you need to know these four parts/departments and how to systemize them in your business.

The 4 Parts of a Successful Writing Business

Here is what the four parts/departments would like when relating them to a writing business:

  1. Production Researching, writing and editing; producing products such as books, e-books, courses, audios, articles, etc. etc.
  2. Financing – Securing (or making money) and efficiently using money earned to further develop your writing business
  3. Marketing – How to acquire clients (customer acquisition)
  4. Customer Service – The ability to maintain and satisfy a client or customer once they have been acquired; the art of keeping clients/editors/customers happy and loyal

The purpose for this article is not to go into depth about each part (if you want to know more about each of these parts/departments I would highly suggest checking out the exclusive article for Wealthy Web Writer), but to present to you an interesting idea.

You see, I personally believe that there is much more meat and depthness to this idea of 4 parts or departments of a successful writing business that one article just doesn’t do it justice. I have been entertaining the idea of creating an information product based off these principles and concepts and so… what I want to do in this article is show you just how easy it is to turn a one-time $100 contributing article into a recurring 6 or 7 figure informational product.

2 Informational Product Ideas

Physical Book:

One informational product that I can turn this article into is a physical non-fiction book. I can break the book up into the four parts mentioned where each part will include 3 to 5 chapters, and will be equipped with at least 3 to 4 examples to model after.

This type of informational product can be priced anywhere from $20 to $30.

CD Package Set:

Another informational product that I could turn this one article into is a CD package set. What I’m envisioning is a physical binder that will have 10 audio CDs inside plus a workbook for the listener to following along with.

The first CD would be an introduction to the information that will be discussed. The next 2 CDs (each being an hour long) will teach and train on the first part/department — production.

You get idea from there, each part/department will have 2 hour long CDs jam packed with entertaining and valuable information that can equip and empower an aspiring writer or author to start the writing business that they have always dreamed about.

The final CD will be the conclusion to the package and will essentially recap what was taught and then give actionable steps to take in order to implement the ideas into the listeners writing business.

This type of informational product could be priced anywhere from around $400 to $2,500 dollars.

That is just two ideas, but there are many more. What kind of informational product ideas can you come up with?

Now Over to You…

Now, think about an article that you have written that is similar. What kind of informational products could you turn your article into? Imagine what that could mean for your writing business. Can you even imagine being able to turn a one-time paid article into a recurring 6 or 7 figuring informational product?

Share your thoughts in the comments below, I can’t wait to read your ideas.

P.S. If the term information product is new to you, I would highly suggest getting a copy of Robert Skrob’s book, “Start Your Own Information Marketing Business: Your Step-By-Step Guide to Success” (AFF), and, “The Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months” (AFF) which was co-authored by marketing legend, Dan Kennedy.

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About the Author

William Ballard
William Ballard, a freelance writer, blogger, and author, is chief executive of Freelance Writer and Author William Ballard (currently located in Grand Prairie, Texas). He blogs about freelance writing, blogging, and business at his Freelance Writing and Business Blog.

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