How to Cultivate Customers in an Age of Content Fatigue and Cluttered Markets

Does your daily social media regimen leave you feeling exhausted and overwhelmed? It’s not you, it’s the amount of information posted online. Amazingly enough, it’s estimated that the amount of data online – in the form of blogs and social media – will increase by 600% by 2020. The noise online is only going to get louder, so how can you get your message across? [Read more…]

5 Ways Your Competition Can Help You Promote Your Books

If you want to market successfully, you need to be smart. Why reinvent the wheel if there are more effective ways to promote yourself and your books? If you take the time to see what your competitors are doing, you’ll discover plenty of ideas and inspiration to keep you going – without resorting to only imitating what others do. [Read more…]

Creating a Bestselling Book: The Secret Formula

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was promoted in such a way that it sold better than you expected? Sound like a dream? Well, certainly nothing is without risk but in working and speaking with thousands of authors, I have found that there are certain things that work every time – and others that don’t. There is a formula for success, and though varying degrees of it may be modified to better serve your audience and genre, most of the things that propel books to success are the same across the board. [Read more…]

Why a Newsletter is a Marketing Must & How to Double the Number of Readers You Get

Electronic newsletters have been around for as long as I’ve been in business; prior to that, I can remember getting them in the mail. Newsletters seem very 1990’s don’t they? They don’t have the flash of “new media” or the shimmer of a shiny new social media site just waiting to be discovered, but what they do have is visibility. In some cases, more visibility than you’re getting on all of your social media sites combined. [Read more…]