Remember the musical group ABBA? Even if you’re too young to remember the group, you’ve probably heard of the Broadway show and movie Mamma Mia!, which is based on their music.

We’ve all heard this: capture email addresses on your website so you can market to them again. So we capture email addresses and then we wonder what to do with them. What if you don’t really have news? Do you mail the list anyway? How can I monetize my list and how much is too [...]

So you got a book event, great! Now you want to maximize it, right? You’ve heard your writing buddies talk (or perhaps read online) about the lack of attendance at signings, so figuring out how to maximize the event, regardless of the numbers might be tricky.

Guest post by Patsy

Guest post from The Book Marketing Experts

I caught this YouTube video from author Parnell Hall, and it made me giggle so bad I just had to share it. I love that he wrote a song about his experience in doing boo signings.

Getting new clients is a large part of maintaining a successful freelance writing business, and one way writers can do that is by making cold calls. A cold call is simply a contact made to a business that the writer has not contacted before. It can be difficult to make cold calling work, but when [...]

Affiliate marketing is defined by Darren Rowse from ProBlogger.net as, “a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.”

Freelance writers always need to be diligent about getting the best rates for their work. After all, they have to pay their own insurance, add to retirement funds, and support their family based on their income.

Author Cherie Burbach teaches you how to set up a virtual book tour to promote your work. Tips on approaching bloggers, promotion techniques, defining the success of your tour, and keeping the promotion of your tour going are all covered.