Inspiration From Sandie Bricker: Video Blogging

I love Sandie Bricker‘s books, and was tooling around her YouTube page the other day and noticed that several authors had done a vlog (video blog post) for her to help promote her book, Rise and Shine. I loved that idea! What a great way to support other writers. [Read more...]

Book Marketing Predictions for 2014

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, than any prior year. The changes are largely due to the number of books that have come online both in print and digital and, in some cases, in digital only. In fact, the latest figures for books published daily are staggering. Bowker reported that in 2012 there were 3,500 books published each day in the US; this number does not include eBooks since many of them are often published straight to Amazon without ISBN numbers or other means of tracking. It’s a perfect storm for change. [Read more...]

Do Writers Really Need Branding?

Making a living as a writer, like many other artistic fields, is not an easy business to break into. It takes hard work, diligence and willingness to always improve your craft. If you haven’t found your niche as a writer yet, you may want to ask yourself a few important questions about your technique and skills. But, perhaps even more importantly, ask yourself this: have you developed your own brand as a writer? [Read more...]