So you got a book event, great! Now you want to maximize it, right? You’ve heard your writing buddies talk (or perhaps read online) about the lack of attendance at signings, so figuring out how to maximize the event, regardless of the numbers might be tricky.

If you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand or, as a friend of mine says, consumers crave a brand.