I would never be able to write the volume of blog posts a day that I write without the technique of cluster posting. I first started this when I worked for several blog networks, and my daily blogging requirements rose so fast that I couldn’t keep up.
How Do You Cluster Post?
Clusting posting is a writing technique that helps build on one idea to create several other ideas. You do this by starting with an idea, and then looking for areas where you can expand on what you’ve written. For example, if you use a term in one post, use another post to dig deeper and define the term. If you use a particular example to reinforce your point, write another post giving more details on that example.
The best way to keep track of all this is to keep one file or notebook that you continually go back to before you create your posts. When you write one post, think about how you can quickly incorporate another idea before you move on to a different activity.
What Are the Advantages of Clusting Posting?
By far the biggest advantage in working this way is that you will be able to maximum your time. Instead of logging on to one blog, writing up a post and then logging off, you write several posts and then put them up when you have a block of them. This saves time logging on and off and also allows your creative side to pump out work. With this method, you don’t need to stop and start again.
Clusting Posting and SEO
This technique also helps with SEO. By drilling down to the long-tail keywords you’ll get more search engine juice for your posts than if you’d just covered a topic in broader terms. You’ll have a better chance of reaching readers using their specific search engine terms than if you had limited yourself to just one post.