We all know that guest posting is a great way to build links back to our websites / blogs without triggering nasty penalties from search engines. If we play our cards right we can even build lasting relationships with other people in our industries through the networking opportunities that guest posting provides.
Along the same vein, infographics are very popularly known as ideal forms of link bait and engaging content. It’s not difficult to see why a well-designed and properly executed infographic can bring in the crowds and generate links back to the publishers – people like to have things presented visually as opposed to just plain text.
Enter email marketing / link building requests. Since the Penguin update (1.0 and 2.0 are being lumped together for the sake of saving time) kicked a great many websites right where it hurt most, a great many marketers and SEOs have taken to a kind of “behind the scenes” link building technique; send manual requests for a link back to your site to other sites that are relevant to your site / content. Some companies send hundreds of these requests every week, and to a point they’re successful.
Bring all of these elements together and you have a recipe for one of the most successful and amazing link building / reputation enhancing strategies in recent memory!
The secret to link building gold
We can get away with calling a secret because it’s something that no many people know that they know. All of the pieces are there and most of us are already incorporating at least 2 if not all 3 elements into our current strategies. If we only take the individual pieces and rearrange them we will have clear evidence before us of something we’ve know all along but just never made the right connections to see completely.
The main idea behind all of this is to create and publish the most amazing content ever (in this case, an infographic) and get it in front of the right people. Building upon this, we need to find ways to get the word out beyond announcing our new infographic on a few social channels and begging people to share it with their friends.
Outreach for Linkbuilding with Tom Critchlow – Whiteboard Friday
Here is where email comes in. Marketers and SEOs using email as a way to try to build links are familiar with the process of asking for a link on another site. It has a decent success rate, but for some groups that’s barely enough to justify the effort. Sure, you could keep sending these same old link requests, or you could step up to the plate and start giving people what they really want: added value.
Added value in this case comes in the form of your newly published infographic. Send your prospects a copy of the infographic or link to it on your site if you’re worried about attachment sizes or viewing on mobile devices. Let them know that you checked out their website / blog and thought that the subject matter of your graphic might be a good fit for their site and give them the go-ahead to use it in a future post if they feel that it fits their content tone and style.
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If they seem interested or if you think it might sweeten the deal, also mention that you would be happy to create a mini-guest post to go along with your graphic – 200 – 300 words is plenty and if you ask nicely you might be able to have a contextual link to your site tossed into this blurb. Even if it’s no-follow it’s still a very valuable link!
There is more to infographics, guest posting, and link building than meets the eye. But when you put them all together the combination has potential beyond our wildest expectations! This technique is too good not to take advantage of. If you’re interested in more information please check out RankPop.com and visibility boost. They outline the whys and hows of making this process work for you and should be commended on providing a wonderful resource to the community!
Featured images: License: Royalty Free or iStock source: http://visual.ly/
More About Kris Dietz:
I love creating something amazing then spreading the word about it! My mission is to develop and mold SEO into an amazing outlet of sharing valuable resources. I enjoy networking and meeting like minded individuals.