Stock photos. We love them. Right? We need them. They help us illustrate things on our books and blogs. But then, they can also be a bit cheesy. That’s why I think the promo for the movie Unfinished Business, that shows Vince Vaughn and his costars in the same poses and settings as those stock photos, absolutely hilarious! Adweek has some more info (and shows all the pictures) but you can download four of them right from iStock/Getty this week for editorial purposes.
Since this promo has received so much attention, I can’t help thinking of how writers can learn a marketing lesson from this. Can the writer of a business or humor book do something similar? Or could writers create artwork or a meme that could be passed along to help promote their book? Promotions like this are golden opportunities to learn because the basic principles of marketing (and what gets people’s attention) remains universal.
©iStock.com/Dan Trunkman and the team from Apex Select. See Unfinished Business in theaters starting on March 6, 2015.