Do you use video at all to promote your writing?
I made one video but it was for my artwork. Someone wrote a cute, short song from one of my poems and I put that music in the background along with a few of my paintings.
I’ve also been interviewed by a blogger who then took my images (with my permission, of course!) and made a video out of them, which was a fun way to do it.
I think video allows you to be clever and really creative. I know many of you use video for book trailers, but some also use it for video blogs, which can really draw in readers. Sandie Bricker does that and years ago when I interviewed Kiera Cass she said she did it also.
Here’s some advice from the Author Marketing Experts on how to get the most mileage out of your YouTube videos.
Did you know that YouTube is the #2 search engine? On average there are 100 hours of video uploaded to YouTube every minute. Staggering, no? If you’ve been considering getting on YouTube I would suggest a closer look at this mammoth site.
Having good videos is just one way to draw in more views, the second is having solid keywords that will help draw your viewers in. Consider these:
Title: Just like your blog posts your video titles are important. Make sure you’re using solid keywords for your title which will help drive better search results for your video.
Description is another place to use good keywords. Don’t limit yourself to a short one or two sentence description.
Tags: Another place for keywords and oddly, many people overlook them or use the tags that pop up as default when you load your video.
Narrative: Since YouTube does a mechanical transcription of your video, it’s great to include keywords in your narrative, too!
Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com